Your Challenges
as a Publisher:
Scattered Data:
Podcast viewership metrics are spread across platforms like Apple Podcasts, Spotify, Deezer, Amazon, and YouTube. Notably, YouTube does not share data with podhosting services, leaving a critical part of your reach unaccounted for in analytics.
Spotify’s New Video Initiative:
If you upload videos for Spotify, their viewership metrics are not reflected in your podhost’s analytics, even with a passthrough agreement.
No Demographic Data:
Podhosting services lack demographic insights about your listeners, even though platforms like Spotify and YouTube provide such data.